Print flyers 'to reach offline audiences'
3/4/2010
Posted by Kate Baxter
Choosing to print flyers could mean the difference between reaching a niche audience and having messages fall on deaf ears.
BroadbandBreakfast.com reports that some groups of people - such as the elderly - do not have widespread access to the internet, meaning online communications could fail to reach them.
However, "normal communication processes" can overcome this problem - which could lead to a need to print flyers or notices, as well as to hold face-to-face meetings with senior citizens to help promote awareness of the advantages of the internet among them.
Companies in all sectors may want to take the suggestions into account, due to their implications for anyone hoping to reach an elderly audience - or any other group with low uptake of the internet.
Santa Rosa-based Ajalon Printing and Design recently put forth the contention that hardcopy materials such as flyers, brochures and business cards can all help companies to weather an economic storm due to their availability at relatively low costs through special offers and discounts.
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